Many small business owners are beginning to understand the growing importance of a strong online presence to attract consumers. Telefonkatalogen.biz, an online marketing company, highlights the benefits of SEO.
Many who are active in e-commerce, web design or public relations are all familiar with search engine optimization, or SEO. It is a buzz-worthy term that encapsulates the way web content is translated into powerful search results. While many small business owners may understand that having keywords in the right place can increase web traffic, so may not know where to begin. A new article from The Washington Post strips away the heavy details of SEO, and starts at its foundation – assessing the SEO strength of existing web content. Telefonkatalogen.biz is a Norwegian company that specializes in helping companies establish strong online presences through SEO, web design and other search engine placement strategies. The company believes that for a person to make the most out of the Internet, they must first learn to audit their own company’s strengths and weaknesses.
The vast versatility of the Internet proves that no two websites are exactly alike, and the many factors that go into making a company web site could be part of the reason the business receives low traffic results. As the article indicates, it may be in part due to irrelevant titles, poor web design elements or an overpowering social media presence. While a website may seem functional and informative when you visit it directly, popular search engines, such as Google, may interpret it differently. Telefonkatalogen.biz notes that many small business owners are not aware of the smaller elements that Google uses to interpret web content to decide on search result rankings. It is for this reason that thearticle suggests performing an SEO audit.